Trends in the development of the hotel market in Poland

This year, over a dozen thousand hotel accommodations will become available in new hotel facilities.

The industry is currently experiencing a boom. In 2017, the basic operating results of hotels increased in most urban agglomerations in Poland, despite record results from 2016. For several years, investors have been very active in this segment of the market, due to which hotel infrastructure in our country is constantly gaining attractive facilities.

According to Walter Herz experts, the demand for hotel services in Poland from both tourists and business customers is constantly growing. According to Statistics Poland (GUS) data, the number of tourists staying over in hotel facilities in the first ten months of 2017 increased by 1.5 million compared to the same period a year earlier, which constitutes an increase of 6 per cent.

Polish hotel market is still developing, although it already offers over 2.7 thousand categorized hotel facilities with a total of over 135 thousand rooms. This is still not much compared to the markets of Western Europe and the number of hotel rooms per citizen of a given country. Large investment potential is invariably demonstrated by the biggest agglomerations in the country, primarily Warsaw, where according to calculations of Walter Herz analysts, the hotel market will get over 5 thousand rooms in the next three years.

There is still room for new facilities of all categories in the capital. Specialists note that until recently, business customers dominated the Warsaw market. Now Warsaw is increasingly visited by tourists, the number of whom amounts to10 million a year.

This year in Warsaw, a prestigious hotel Raffles with 103 rooms will be commissioned in the former Hotel Europejski location. Among other investments that are to be finished, Walter Herz specialists enumerate Renessaince hotel at Warsaw Chopin Airport with 225 rooms, Four Points by Sheraton with 192 rooms in Służewiec Przemysłowy district as well as Moxy Koneser in the district of Praga with 141 rooms.

In the following years, Warsaw is to open, among others, 330-room Motel One in the Center, 120-room Port Praski, 300-room combo hotels by the brands of Residence Inn and Moxy, as well as other ibis Styles hotels.

According to Walter Herz advisers, not only Warsaw, but also other agglomerations have an enormous potential and space for new hotel investments in Poland. In Cracow, Poznań and Wrocław, many hotel investments have been planned for the upcoming years.

Walter Herz experts note that a new market trend is the growing interest of investors operating in the hotel segment and international  franchisers in the smaller cities in Poland. As an example, they mention the implementation of a hotel facility in a revitalized piano factory in Kalisz. An office, hotel and culture complex Calisia One is under construction on its site. It will include Hampton by Hilton hotel with over 100 rooms which will be commissioned this year. Whereas in Oświęcim, the Hampton by Hilton hotel will include120 rooms.

Source: Walter Herz

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