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Parfois opens store in Kraków

Butik Parfois w Krakowie

Colliers International has secured an attractive high street location for the Portuguese retail chain Parfois. The boutique will be located at Floriańska Street in Kraków and the grand opening in scheduled for spring 2011.

Floriańska is one of the main high shopping streets of Kraków, offering numerous retail and service points, including a Swarovski jewellery boutique. - We recommended this location to our client for various reasons which fit perfectly with Parfois’ store concept – says Tomasz Zydorek, who was responsible for the transaction on behalf of Colliers International. – The unique old building we chose offers retail space with floor to ceiling windows on the ground floor and renovation of the historical facade of the building is planned for the near future.

Parfois, since opening its first store in Portugal in 1994, is now established in 22 countries and has an innovative, well organised and attractive store concept where customers can easily find the perfect fashion accessory at an affordable price. Parfois targets the early adopters and followers of fashion trends.

- Parfois’ stores are located in both the most important shopping malls and high streets of many of the largest cities across Poland, since our client appreciates these two locations equally – adds Tomasz Zydorek. – “The high street is very popular especially among fashion retail chains. There is a long waiting list of tenants searching for interesting shopping spots characterised by an attractive location and a settled legal situation. Therefore any vacant store such as this one on Floriańska simply disappears from the market in the blink of an eye.

The first Parfois boutique in Poland was opened in Poznań on 24th of March 2009. In 2010 the company opened further stores, including one on the popular shopping thoroughfare of Chmielna Street in Warsaw. The Kraków boutique will be the 14th Parfois store in Poland. Parfois plans further expansion into the Polish market.

The Parfois' store will consist of 74 sqm of retail space and adaptation work is already in progress.

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