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The City - November 2011

A self-fulfilling prophecy

The news about the crisis stimulate people imagination. The word ‘crisis’ passed mouth-to-mouth, in a magical way inspires decision making and ruins trust in everything unpredictable. Anxiety and anticipation around us may easily turn into… the crisis. The self-fulfilling prophecy will affect all entrepreneurs and consumers, not mentioning the state budget.

Our interlocutors are not that fearful. They develop new investments and create investment funds. They believe that in those difficult times, real estates are not such a bad idea – quite the contrary. Of course, provided that these real estates are situated in good locations, have acceptable size and are well-constructed.

The crisis in not the sole threat to business stability. New technologies create the market in which everyone who does not adopt to ids needs may go out of business. We encourage you to get familiar with the interview with Kathrine Heiberg and the article “At the brink of a revolution...”.

The sum of relevant events opens perspectives for the future; motivated, creative entrepreneurs having a vision of their business stand before a chance. It allows for development. Thanks to that, business centres are growing. It is not surprising, that Warsaw climbs in the rankings of the most attractive business locations.

No pain, no gain. In difficult times, one must get down to work instead of counting on virtual projects based on real projects which are not always the best. In the future, quality and reliability will be valued. One may also expect that trust will also be a good merchandise which ... also must be earned.

 

CONTENT

FACE TO FACE
SHOPPING CENTRES OUGHT BE FUN ! ...........................................................................46
What characterizes a modern consumer in a large European agglomeration, what he or she expects when visiting a shopping centre and what will the future be for the industry, says Kathrine Heiberg, CEO & Partner at ReTeam Group.

SHOPPING CENTRES
SMALL CITIES = BIG BUSINESS .......................................................................................50
Retail space saturation in large Polish cities is high, the number of attractive locations is decreasing, and the investors increasingly often turn their eye to smaller cities which still offer unexploited potential.

FACE TO FACE
FROM A RETAIL PARK TO A SPA ...................................................................................54
Thorsten Brüdigam, CEO of Vertano Group, tells us about a new investment fund to appear at the commercial real estate market, about investing capital safely and why almost every investment fund would like to have Stary Browar in its portfolio.

TRENDS
AT THE BRINK OF REVOLUTION... ................................................................................57
Modern retail is more susceptible to changes than ever before. It is a revolution rather than evolution.

SHOPPING CENTRES
SHOPPING CENTRES WITH HISTORY IN THE BACKGROUND ................................66
In the commercial real estate industry, the most important factors are the location and tenant-mix. They are the major factors making a scheme attractive for the customers. However, these are not the only method of assessing the shopping centre.

NEWS..........................................70

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